Consumer Behaviour Week 3 Solutions NPTEL 2023

This set of MCQ(multiple choice questions) focuses on the Consumer Behaviour Week 3 Solutions NPTEL 2023.

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

Course layout

Answers COMING SOON! Kindly Wait!

Week 1: Assignment answers
Week 2: Assignment answers
Week 3: Assignment answers
Week 4: Assignment answers
Week 5: Assignment answers
Week 6: Assignment answers
Week 7: Assignment answers
Week 8: Assignment answers
Week 9: Assignment answers
Week 10: Assignment answers
Week 11: Assignment answers
Week 12: Assignment answers

NOTE: You can check your answer immediately by clicking show answer button. Consumer Behaviour Week 3 Solutions NPTEL 2023 Assignment Solution” contains 10 questions.

Now, start attempting the quiz.

Consumer Behaviour Week 3 Solutions NPTEL 2023

Q1. ______________ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.

a. Consumer Behavior 
b. Personality 
c. Self-Concept 
d. None of the above

Answer: b

Q2. ______________ customers think that product possession is necessary for well-being and satisfaction in life.

 a. Materialistic 
b. Ethnocentric 
c. Geocentric 
d. None of the above

Answer: a

Q3. ______________ customers are likely to be innovative customers with an inner value system.

 a. Inner Directed 
b. Outer Directed 
c. Lower Directed 
d. Upper Directed

Answer: a

Consumer Behaviour Week 3 Solutions NPTEL 2023

Q4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:

 a. Extraverted (E) vs. Introverted (I) 
b. Sensing (S) vs. Intuition (N) 
c. Thinking (T) vs. Feeling (F) 
d. All of the above

Answer: d

Q5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’

 a. Iconic Rote Learning 
b. Vicarious Learning 
c. Reasoning 
d. None of the above

Answer: a

Q6._____________ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.

 a. Super Ego 
b. Self-concept 
c. Id 
d. None of the above

Answer: a

Consumer Behaviour Week 3 Solutions NPTEL 2023

Q7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?

a. Interest → Desire
b. Interest → Evaluation 
c. Attitude → Intention 
d. Liking → Preference

Answer: b

Q8. Which among the following options represent three stages of meaning-transfer model?

a. Dichter’s Psychology

a. Meaning Acquisition → Endorsement → Consumption 
b. Solution Finding → Influencing → Distribution 
c. Problem Recognition → Information Acquisition → Production 
d. None of the above

Answer: a

Q9. ________________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.

a. Consumer Involvement 
b. Consumer Learning 
c. Consumer Journey 
d. None of the above

Answer: 9

Consumer Behaviour Week 3 Solutions NPTEL 2023

Q10. What are the different types of learned behaviour?

 a. Physical Behaviour 
b. Symbolic Learning 
c. Affective Learning 
d. All of the above

Answer: 10

Consumer Behaviour Week 3 Solutions NPTEL 2023

<< Previous-Consumer Behaviour Week 2 Assignment Solutions

>> Next-Consumer Behaviour Week 4 Assignment Solutions

DISCLAIMER: Use these answers only for the reference purpose. Quizermania doesn't claim these answers to be 100% correct. So, make sure you submit your assignments on the basis of your knowledge.

For discussion about any question, join the below comment section. And get the solution of your query. Also, try to share your thoughts about the topics covered in this particular quiz.

Checkout for more NPTEL Courses: Click Here!

Leave a Comment

Your email address will not be published. Required fields are marked *