Consumer Behaviour Week 3 Solutions NPTEL 2023

This set of MCQ(multiple choice questions) focuses on the Consumer Behaviour Week 3 Solutions NPTEL 2023.

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

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Consumer Behaviour Week 3 Solutions NPTEL 2023

Q1. ______________ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.

a. Consumer Behavior 
b. Personality 
c. Self-Concept 
d. None of the above

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Q2. ______________ customers think that product possession is necessary for well-being and satisfaction in life.

 a. Materialistic 
b. Ethnocentric 
c. Geocentric 
d. None of the above

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Q3. ______________ customers are likely to be innovative customers with an inner value system.

 a. Inner Directed 
b. Outer Directed 
c. Lower Directed 
d. Upper Directed

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Consumer Behaviour Week 3 Solutions NPTEL 2023

Q4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:

 a. Extraverted (E) vs. Introverted (I) 
b. Sensing (S) vs. Intuition (N) 
c. Thinking (T) vs. Feeling (F) 
d. All of the above

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Q5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’

 a. Iconic Rote Learning 
b. Vicarious Learning 
c. Reasoning 
d. None of the above

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Q6._____________ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.

 a. Super Ego 
b. Self-concept 
c. Id 
d. None of the above

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Consumer Behaviour Week 3 Solutions NPTEL 2023

Q7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?

a. Interest → Desire
b. Interest → Evaluation 
c. Attitude → Intention 
d. Liking → Preference

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Q8. Which among the following options represent three stages of meaning-transfer model?

a. Dichter’s Psychology

a. Meaning Acquisition → Endorsement → Consumption 
b. Solution Finding → Influencing → Distribution 
c. Problem Recognition → Information Acquisition → Production 
d. None of the above

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Q9. ________________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.

a. Consumer Involvement 
b. Consumer Learning 
c. Consumer Journey 
d. None of the above

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Consumer Behaviour Week 3 Solutions NPTEL 2023

Q10. What are the different types of learned behaviour?

 a. Physical Behaviour 
b. Symbolic Learning 
c. Affective Learning 
d. All of the above

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Consumer Behaviour Week 3 Solutions NPTEL 2023

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