This set of MCQ(multiple choice questions) focuses on the Service Marketing: A Practical Approach NPTEL 2022 Week 0 Assignment Solutions.
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Service Marketing: A Practical Approach NPTEL 2022 Week 0 Assignment Solutions
Q1. All are examples of service except-
a) Tax software
b) Healthcare
c) Movie theatre
d) Education
Answer: a)
Q2. Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
a) Planning capacity on the basis of peak demand
b) Buyer-seller interaction requires that the service be done “right”
c) Focusing promotion on the advantages of non-ownership
d) Using pricing and promotion to even out demand peaks and valleys
Answer:
Q3. Which of the following is not true of services?
a) The customer is the input.
b) The customer takes an active part in the service.
c) A service can be inventoried.
d) Production and consumption occur simultaneously.
Answer: c)
Q4. A vacant airline seat or hotel room best illustrates the characteristic of a service’s
a) Time perishability
b) Labour intensity
c) Intangibility
d) Simultaneous production and consumption
Answer: a)
Q5. Which of the following is not a dimension of PEST analysis-
a) Economic
b) Cultural
c) Political
d) Social
Answer: b)
Q6. Which of the following is not a type of marketing in service industries?
a) Commercial
b) Social
c) Internal
d) External
Answer: a)
Q7. Service marketing mix consists of the following elements except.
a) People
b) Physical Evidence
c) Performance
d) Product
Answer: c)
Q8. The key technology of today’s society is _________.
a) Machinery
b) Information/data
c) Renewable Power
d) Intellectual capital of the workers
Answer: b)
Q9. GDP stands for:
a) Gross domestic product
b) Gross development product
c) Gross divided product
d) Gross decision product
Answer: a)
Q10. Factors transforming service economy
a) Artificial Intelligence
b) Globalization
c) Social changes
d) All of the above
Answer: d)
Q11. From the following list, identify the item that is least likely to be considered a pure service.
a) Market research
b) Security and protection services
c) After-sales equipment repair and maintenance
d) Insurance
Answer: c)
Q12. The procedures, mechanisms and flow of activities by which service is delivered is part of _________ component of service marketing mix.
a) People
b) Place
c) Process
d) Physical Evidence
Answer: c)
Q13. Joining a voluntary sea beach clean-up drive is related to:
a) Self-actualization
b) Self-esteem
c) Psychological needs
d) Physical needs
Answer: a)
Q14. _________ is a service which fulfils the need for protection.
a) Education
b) Housing
c) Meditation
d) Club
Answer: b)
Q15. A harmonised combination of multiple resources and skills that distinguish a firm in the market place is
a) Macro environment
b) Conflict groups
c) Core competency
d) Competitive advantage
Answer: c)
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Service marketing assignment no -1